The Power of Festival Social Media Marketing in Ahmedabad, India:
Amul, Fevicol & Zomato Show How It’s Done
Festivals in India aren't just days on the calendar.
They’re a vibe. A swirl of lights, sweets, cousins, and chaos.
And guess what? Brands are invited too.
Because while people are buying new clothes and laddoos, they’re also buying experiences. And in 2025, experiences start with Instagram.
Why Festival Marketing Matters (Like, Seriously Matters)In festivals, people are already in the mood. Happy, emotional, hungry. Perfect recipe for scrolling and shopping.
So when a brand pops up in their feed with a smart, heart-tugging or funny post — BOOM! They click. They share. They remember.
Let’s look at how three brands owned the festive wave.
1. Amul – Diwali with Butter & Nostalgia
You know her — that little Amul girl with the polka dots and a smile that’s basically childhood in a cartoon.
During Diwali, Amul went back to the basics. They posted short reels showing butter-lit diyas on rotis. That’s it. No big sets. No models. Just butter and warmth.
And it worked. People flooded the comments with stories of moms making “ghee diyas” and midnight snack tales. It wasn’t just branding. It was belonging.
2. Fevicol – The OG of Quirky Festive Posts
Fevicol is that uncle at weddings who always cracks the best jokes—but with brains.
Remember their Navratri campaign? An image of two dandiyas stuck together with the tagline: “Ab alag kaise honge?”
Or during Diwali — a sofa so over-loaded with relatives, the caption read: "Fevicol wala sofa hai boss."
It’s funny. It’s clever. And it’s ridiculously shareable. They don’t sell glue. They sell sticking in your head. Pun intended.
3. Zomato – The Meme Lord of Festivals
While you're making rangoli, Zomato is already in your DMs. Not literally, but their reels and memes sure are.
Every festival, they own social with spicy one-liners. Like on Diwali: "Lit, but also hungry?" Order now. Or Holi: “Rang barse... and so did your cravings.”
Their language? Your language. They never feel like ads. They feel like your foodie friend who’s way too online.
Be relatable, not robotic.- Tell stories. Don’t just drop products.
- Use humor, nostalgia, and culture in small, smart doses.
- Don’t wait for the festival day. Start before the mithai box opens.
People remember stories. They remember smiles. And during festivals, they’re looking for both.
So if your brand wants attention, don’t just decorate your store. Decorate your feed.
Show up. Shine. Sell. Celebrate.
People often find us while searching for these services too.
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near Infostech, Bodakdev, Ahmedabad, Gujarat 380054
